Essence Music is an entertainment company initially founded in 2015 as Essence Records. It is a full-service entertainment company inclusive of artist management and development; A&R; and events management. Our services are geared towards identifying, developing and promoting Christian artists across all genres of music. This includes rappers, singers, poets and producers.
The Company currently has 4 artists on its roster: Khetwayo who is a rapper; Tiya Joan who is a poet, singer, rapper; Isaac who is a rapper, singer and Zanera who is a rapper.
Our vision is to be a leading, relevant and dynamic global entertainment company, distinguished by integrity, creativity, and excellence.
Our mission is to use different art forms to proclaim the message of Christ as the Essence of life (Colossians 1:15).
Our Core Values
Our core values can be summarised in the acronym I.C.E.
•Integrity – conducting all business in a manner that is honourable and above board
•Creativity – creatively expressing our gifts in all our products
•Excellence – doing all things to the best of our ability
Our target audience is urban youth in the 12 to 40 year age range who are fans of hip hop, poetry and afro beat.
Our tag line is “We rock truth.” A play on the words “rock” and “truth”. Rock is slang for put on, but also refers to Christ as the foundation for Essence Music while truth refers to Jesus as the truth. In short the tag line means “we put on and proclaim Jesus Christ the author and foundation of our faith.”